DNS Is The Single Most Critical Technology For Any Online Business
Investing In DNS To Ensure Your Online Assets Stay Up And Running And Available To Your Customers Around The Clock
DNS Handles All The Directions On Where To Go When People Want To Visit Your Online Business
Everyone that uses the internet relies on it and every online business has it. DNS stands for Domain Name System and it translates domain names (example.com) to IP address(es) that run your website and other apps. DNS is basically a glorified directory assistance for your internet presence and without it, nobody can visit your site or any resource within your domain name.
For any size internet business, having your domain name and website up and running is about as critical as it gets, even more so if you sell online. DNS isn’t cool or sexy, and honestly, it’s not really thought of that much, until it goes down.
Without DNS, Your Online Business Is Dead
DNS is like directory assistance for your website, and without it, nobody can visit your site or any resource within your domain name. For Internet businesses of any size, ensuring that your domain name and website remain operational is one of the most critical aspects of maintaining your online presence. This is especially true for e-commerce businesses, where any downtime can lead to lost sales, damaged customer trust, and missed opportunities. Despite its importance, DNS (Domain Name System) often flies under the radar because it operates quietly in the background, routing users to your website seamlessly. It’s not flashy or trendy, so it’s easy to overlook—until something goes wrong. The moment DNS fails, however, everything grinds to a halt. Websites become inaccessible, email services are disrupted, and customers are left frustrated. This highlights why reliable DNS management is not just a technical necessity but a cornerstone of business continuity in the digital age.
Slow Or Unresponsive DNS Can Kill Your Business
Let’s face it – people are growing ever more impatient and have a set of expectations that your website and apps will deliver your content both quickly and reliably. Slow websites not only hurt your chances of converting visitors into clients, but it’s a well known fact that a slowdown of just 100ms can cause a drop of 1% or more in sales. Slow or unresponsive sites & apps can also cause loyal customers to jump ship and head on over to the competition. The CloudfloorDNS Anycast DNS Network is one of the fastest DNS networks on the planet and will ensure your DNS is optimized for the ultimate in speed and reliability.
DNS Is The Foundation Of Your Digital Business
DNS is like the foundation of your house, without it, the house (your online business) crumbles To help with understanding the technologies and how they relate to each other, we’ve created a graphic below that simplifies these technologies into an analogy we can all understand, a house. Looking at the graphic below, we can see that your Domain Name (Example.com) would be the plot of land where you build your house. You can’t have a house without a yard, and you can’t have DNS without a name to serve. Now that you have your domain/land, you build your house, and it all starts with the foundation. Build your house on a weak foundation, the house will eventually fall down when the foundation crumbles. It’s the same with DNS – it’s the next most critical technology in the chain after your domain name is registered.
Once you have your domain name (Plot) and your DNS Provider (Foundation) selected, you can then start to invest in web servers, email, FTP services, API servers and more – Your internet House. All of these services reside within your DNS as part of your domain and are 100% reliant on these services to be operational. For a deeper explanation of DNS we urge you to check out Wikipedia, or a fantastic book by O’Reilly books called DNS & BIND.
Some Other Facts On Why DNS Is Important
DNS Speeds Up Your Website & Apps
Dual Stack IPv4/v6 and DNSSEC Compatibility
DNS Can Help Scale As Your Business Grows
Make DNS Management work for you
Localized Content Delivery (Geo DNS)
Make it easy to manage and edit your domains and DNS
Domain Registration Templates
Make Domain Registration a breeze with templates
Your Store/Services Are Always Up & Running
Your DNS is critical to your business and we’re serious about DNS
DNS Can Help With Business Continuity
We know changing DNS can be scary, we walk you through the process
DNS Can Help Secure Your Operations
Integrated Domain & DNS in one secure management panel
DNS Can Redirect To Other Sites & Apps
Over 180 Top Level Domains available for registration